I’ve already written a post about how to run a successful crowdfunding campaign, and it was easy to stay positive about Kickstarter, their training videos, and their process. Crowdfunding sites WANT you to succeed because they take a cut of your profits. The more you earn, the more they earn.
There are a few things, however, that they’ve yet to work out. They’re not going to tell you all the negatives of there service, so here, let me.
There’s lots of information out there about survivor bias, people borrowing money to access a half-funded crowdfunder, the amount of work these things take, and the massive ball-ache that fulfilment can be, so here are 3 things I didn’t know about before starting my campaign.
- SPAM. Never before have I received as much spam as I did on my Kickstarter page. I’ve had a good following on Soundcloud for years, and am used to getting “targeted” spam advertising social media pay-for-listens. Since my Sample Packs got a lot of press, I’ve also had a lot of time wasters, asking me to work for free or pay to play gigs. but NONE of that prepared me for the sheer volume of spam I received via Kickstarter. “Hi! We’re an innovative marketing company offering…” five or six times a day. The problem being that these appear alongside genuine questions from users, and it’s a pain separating them out. “As the global leader in crowdfunding marketing we can help you reach your goal…” I did. In 4 hours. But thanks. Now go away.
- CANCELLED ORDERS. Those annoying marketeers from point 1? Yeah, they’re a sneaky bunch. A few of them backed my project to try to get my attention, knowing full well that if they cancel the payment, Kickstarter has no way of claiming the cash from them. I ran my campaign on a tight budget and having orders cancelled changed my budget, as well as being really annoying.
- TWO WEEKS. Kickstarter take two weeks to take the money from backers and send it through. As someone who was ready to go as soon as the countdown hit zero this was an agonising two weeks of everything being on hold for no other reason than Kickstarter still apparently living in the 20th century where transferring money takes time. Crowdfunding sites, if you’re reading this, it’s not okay.