Make it Personal / by Simeon Smith

The best photography is personal. 

The mechanics of creating an image is now so simple, so ubiquitous, so automated, that we sometimes forget that it’s Photography with a capital Ph. 

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It’s rarely conscious, but when I scroll through my Instagram feed I’m digesting images differently to when I go to an exhibition, or open one of my favourite photo books.

But the best photography crosses over those thought processes. 

The greatest moments in a gallery for me is when you catch a glimpse of the artist’s process. When you see into their lives, into their thoughts and into their emotions.

And the greatest posts on social media are the ones that for some reason or another make you feel a little more than usual, make you question the thought process behind the image, make you appreciate the post for the art held within it.